VIVE - Come, be inspired, and sell

Project completed


VIVE Project: VIVE in Spanish means "Come, be inspired and sell". The Walmart Foundation supports this project implemented in Mexico by The Trust for the Americas, in partnership with the ManpowerGroup Foundation. Since 2016, VIVE seeks to increase the economic empowerment of Mexican women through training in technical skills such as sales, retail, customer service, and life skills like entrepreneurship, effective communication and leadership. The training is aimed at low-income women over 15 years old from communities in vulnerable situations. VIVE has had a presence in 184 municipalities, in 28 Mexican states. During 2018, The Trust added to the curriculum the course on prevention of violence against girls and women. In this way, the project's objective is that participants increase their chances of accessing formal economic opportunities in these areas, as well as helping to prevent gender violence.

Project purpose

Train Mexican women in technical skills to increase their sustained ability to access economic and learning opportunities.

Project goals

60,000 participants complete their training during the first three years.

96% of the beneficiaries are women.

20% of the participants, who are legally of age, have access to an economic opportunity such as employment, internship, entrepreneurship, apprenticeship or other economic or learning opportunities.

Main achievements

As of February 2020 Project VIVE trained 55,000 women.
of graduates surveyed believe that the VIVE Project provides useful professional skills and perceived the project as a personal and professional empowerment opportunity that gave them confidence and security in their professional activities and that it gave them tools to take control of their lives (Genera, 2017).
of graduates perceive excellent capacity to carry out work in sales and customer service. In addition, 74% of the beneficiaries consulted mentioned that they have increased their income, since they increase their sales, attract new customers and create networks of contacts.
VIVE graduates had greater employability perspectives than their counterparts in the control group, as a good proportion of them either started a business, accessed jobs or where promoted after the training (57% in San Luis Potosí, 42% in Coatepec, 66% in Guadalajara and 50% in Celaya).
VIVE graduates are more likely to start entrepreneurships after VIVE. +50% of graduates in the treatment group started entrepreneurships after the training, with an increase from 34% to 73% percentage points between the control and treatment group.
of graduates perceive increased ability to take decisions independently after the training, with an increase from 20% to 60% percentage points between the control and treatment group



The beneficiaries take the courses of their choice.

Development of a network

Women expand their possibilities from learning the courses, meeting the VIVE team and other beneficiaries.

Entrepreneurship and work

Women are employed or start their own business. They increase their economic opportunities.

Strategic partners

Project Donor
Project founder and implementer
Founding partner and implementer
Implementing partner in Guadalajara, Jalisco; Monterrey, Nuevo León and Mérida, Yucatán.
Supported VIVE with a donation of airtime to broadcast the VIVE spot and radio interviews.
Donated airtime to broadcast the VIVE spot in Tijuana and Mexicali
Donated airtime in the Metrobus system in Mexico City, State of Mexico, Guadalajara and Puebla.
Donated airtime to broadcast the VIVE spot and interviews.
Donation of broadcastings and facilities for training in Iztapalapa, Mexico City.
Provides facilities and mobilization of team members for training in Sonora.

Success Stories


Toluca - MX

Isabel (58) is a retired woman who lives in Toluca, Mexico. For several years she was eager to have her own business but did not know how to start it. For that reason, she decided to take the VIVE training in which she acquired the knowledge to initiate a project of producing and selling vegan milk.  

“I never imagined that I could have my own business. With VIVE I learned how to start it and manage it. Here I have been motivated to be a better entrepreneur and woman; I am willing to take my venture as far as I can”.   

Now, Isabel sells from her home and at product fairs. In just 4 months she developed the product brand and her sales have more than doubled. She feels more confident and considers that her venture is allowing her to generate savings and to reinvest in her business. Isabel recently won a personalized mentorship for her active participation in the VIVE Digital Component of Entrepreneurship and plans to make the most of it to become a better entrepreneur. 


Ana Karen

Celaya - Guanajuato MX

Ana Karen (30) is a nutritionist in Celaya, Guanajuato. She shares with us that the VIVE Project helped her improve her business idea and start a health clinic. At the same time, the course has motivated her to create a non-profit association linked to the goals of her venture. She believes that VIVE taught her very important knowledge in finance and administration applied to business. "At VIVE I strengthened my business idea and started my venture, we now offer our services to the public, we have a logo and new business partners. I see a great advance compared to when I first came to VIVE". Also, Ana Karen participated in the "My Business Pitch" initiative in November 2019, where she won second place and received a prize of 1.000 dollars and a personalized mentoring in entrepreneurship. "This is already a fact, it started as a dream, but my venture is a reality now."

Which of the following SDGS (Sustainable Development Goals) this project support?